IndiaSaudi Arabia & GCCKerala–Gulf founders

Selected work and leadership experience

These snapshots distinguish consulting deliverables, implementation work, employment and venture building. Client identities are masked where appropriate. Results are described qualitatively.

Food retail · Saudi Arabia · B4 consulting engagement

Building leadership and execution capacity in Saudi food retail ↗

A sweets and pastry business with approximately 200 production staff and around 40 outlets across Jeddah and other parts of Saudi Arabia. The work connected strategy with leadership development, functional improvement and a live-kitchen brand concept that is now operational.

Fresh food · India · CTO tenure, April 2018–August 2023

Technology and people leadership at iD Fresh Food ↗

A fresh-food business needs sales, production, procurement and distribution decisions to work together. Technology becomes useful when it connects those decisions and the people responsible for them.

Further advisory and mentoring experience

Green fuel · Commercial assessment

A green fuel venture

Worked on costing and costing methodology, engagement with a public transport operator, testing activities and report preparation. Presented the business opportunity to potential funders in Saudi Arabia.

Sustainability · Advisory

A carbon-neutrality initiative

Contributed to an extended engagement involving stakeholder and local-government meetings, project costing, and examination of carbon-neutrality methodologies and carbon-credit mechanisms.

Food service · Saudi Arabia

A food-service chain in Mecca and Madina

Mentored the Managing Director of a chain with more than 20 outlets across Mecca and Madina, Saudi Arabia. Provided strategic direction and supported recruitment, informed by on-site engagement with leadership and firsthand understanding of operations.

Marketplace · Founder advisory

A consumer marketplace

Provided business-model assessment and founder advisory support, examining pricing, unit economics, delivery costs, customer acquisition, financial modelling and partner responsibilities.

References available on request.

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